Cultural Influences on Women Entrepreneurs: A Comparative Literature Review

Khairul Azfar bin Adzahar, Mohd Shafiz bin Saharan, Siti Fairuza binti Hassam, Purnomo bin M. Antara, Mohd Fazil bin Jamaludin and Mohd Akhil bin Yaakub
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Khairul Azfar bin Adzahar: Faculty of Business and Management, Universiti Teknologi MARA Caw. Kedah
Mohd Shafiz bin Saharan: Faculty of Business and Management, Universiti Teknologi MARA Caw. Kedah
Siti Fairuza binti Hassam: Faculty of Business and Management, Universiti Teknologi MARA Caw. Kedah
Purnomo bin M. Antara: Faculty of Business and Management, Universiti Teknologi MARA Caw. Kedah
Mohd Fazil bin Jamaludin: Faculty of Business and Management, Universiti Teknologi MARA Caw. Kedah
Mohd Akhil bin Yaakub: Felcra Berhad, Kuala Lumpur, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 1130-1136

Abstract: This study examines the challenges faced by women entrepreneurs that hinder their success in various cultural environments. Despite growing recognition of the role women play in entrepreneurship, cultural norms often restrict their access to resources, guidance, and confidence. The primary aim of this research is to explore how cultural factors shape women’s entrepreneurial experiences and identify ways to overcome these challenges. A comparative literature review was conducted, selecting relevant sources based on predetermined criteria to analyze institutional factors affecting female entrepreneurs across different cultural and societal contexts. The findings reveal that while certain cultural settings support women entrepreneurs, others present significant barriers. Collaboration between technology developers, policymakers, and social entrepreneurs is highlighted as crucial for creating an inclusive system that addresses these disparities. By aligning technological innovations with policies tailored to women’s needs, key stakeholders can enhance the entrepreneurial landscape. This research contributes to the discussion on women’s entrepreneurship by offering practical recommendations that can influence both policy and practice, fostering a more equitable entrepreneurial ecosystem.

Date: 2024
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