Online Spending: The Role of Demographic Variables in Emerging Economy with Special Reference to Bangladesh

Mohammed Javed Hossain, Robaka Shamsher and Srabonti Das Chayti
Additional contact information
Mohammed Javed Hossain: Professor, Department of Marketing, University of Chittagong
Robaka Shamsher: Associate Professor, School of Business, Independent University Bangladesh
Srabonti Das Chayti: N/A

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 1158-1172

Abstract: In recent years, online shopping has boomed a lot around the world towards convenient and pleasurable shopping experience and it has brought a dramatic change in the shopping behavioral pattern of Bangladeshi consumers as well. A gradually increasing number of Bangladeshi customers are leaning toward online shopping. Online spending by Bangladeshi customers has increased too. This paper has made an attempt to explore an association between online customers’ demographic profile and their level of online spending. Data used in this study were obtained using a structured questionnaire on 98 respondents selected randomly. After the associational analyses through Chi-square, the demographic variables including age, occupation, and monthly income exhibited an association with online spending. However, two variables, namely gender and education did not confirm any association with the volume of online spending. At the end of the paper, keeping in mind the limitations of the study some agenda for future research have been proposed.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... sue-10/1158-1172.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... rence-to-bangladesh/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:10:p:1158-1172

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().