Brandrepreneurship-Based Business Development in Increasing Brand Value in Small Businesses

Reliza Amelina, Muhammad Rakib and Agus Syam
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Reliza Amelina: Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia
Muhammad Rakib: Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia
Agus Syam: Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 159-169

Abstract: This study aims to increase the brand value of small businesses using The Circle Of Values. The research method used in the development is Branderpreneurship Farming Analysis (BFA) both qualitatively and quantitatively. This research procedure designs a concept in determining Branderpreneurship itself has a core process commonly called The Circle Of Value Development, which consists of the stages of Identifying Value, Creating Value, Delivering Value, Communicating Value, Maintaining Value, Evaluating Value, and Updating Value. Data collection techniques are carried out by means of interviews, questionnaires, and documentation. The results of the study indicate that the concept plan for increasing brand value used in the form of the TikTok application and the design of this shopping bag is very feasible to implement with an average percentage of 90% approved by consumers. The results of the design the concept that has been arranged such that appearance conducted tests on social media experts , owners , and employees For evaluate plan draft development that has been designed by researchers. After expert testing , the results from draft business the can recommended For business small For develop his efforts.

Date: 2024
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