The Role of Media Exposure in Shaping Public Awareness of Money Mule Scams: A Literature Review

Mohd Shafiz Saharan, Khairul Azfar Adzahar, Mohd Fazil Jamaludin, Norwahida Wagiran and Nurul Farhana Binti Md Poat
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Mohd Shafiz Saharan: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Malaysia
Khairul Azfar Adzahar: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Malaysia
Mohd Fazil Jamaludin: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Malaysia
Norwahida Wagiran: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Malaysia
Nurul Farhana Binti Md Poat: Citigroup Transactions Services (M) Sdn Bhd

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 1643-1649

Abstract: Money mule scams are a widespread concern in financial crime, often taking advantage of individuals unaware they are being used for money laundering. This study examines the connection between media exposure and awareness of money mule scams, particularly looking at how well communication efforts can help reduce this problem. A review of the existing literature shows that many studies focus on the role of social media and public awareness campaigns in raising understanding of recruitment methods and related risks. The research also shows that people who are more exposed to media are better at recognizing scam warning signs, suggesting a link between awareness and prevention. This study finds that well-targeted media campaigns can significantly boost awareness and help reduce the occurrence of money mule scams. Additionally, it highlights the need for collaboration among law enforcement, financial institutions, and media platforms to create comprehensive strategies for informing the public about potential threats. The study’s findings have policy implications, suggesting that better educational efforts through various media outlets can equip people to protect themselves and report suspicious activities. This research adds to the ongoing conversation about financial crime prevention and calls for further investigation into how communication strategies can counter the changing tactics used by criminals in the digital world.

Date: 2024
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