Persuasion in a Political Speech: An Analysis of Joe Biden’s Speech “Remarks on School Shooting in Uvalde, Texasâ€

Nur Damia Helmy and Ilham Alia Mat Isa
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Nur Damia Helmy: Academy of Language Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor
Ilham Alia Mat Isa: Academy of Language Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 2435-2445

Abstract: Political speeches have long been recognized as a powerful means of communication employed by political leaders to influence public opinion and garner support for their agendas. In line with this statement, this study examines the persuasive language used in political speeches with a focus on personification, self-disclosure, and conversational style. Electronic Eloquence Model is used to identify the persuading techniques employed by political speakers and their effects on participation and perception. Joe Biden’s speech transcript was analysed to find examples of the three convincing factors. The results shed light on the role of personification, self-disclosure, and conversational style in capturing the audience’s attention and creating a sense of connection. In depth understanding of how these techniques were used in political communication were evident. The importance of persuasive language in political discourse was underlined, along with any possible implications for effective public participation and communication. Overall, this study advances the field of linguistics and provides insightful information about the dynamics of persuasion in political speeches, opening the door to more investigation in this field of research.

Date: 2024
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