The Effect of Entrepreneurial Characteristics on Entrepreneurial Attitude: An Empirical Study among Business Undergraduates

Suriani Sukri, Waeibrorheem Waemustafa and Sharifah Raudzah S Mahadi
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Suriani Sukri: Faculty of Business and Communication, University Malaysia Perlis, 01000 Kangar, Perlis, Malaysia
Waeibrorheem Waemustafa: School of Economics, Finance and Banking, University Utara Malaysia, 06010 Sintok, Malaysia
Sharifah Raudzah S Mahadi: College of Creative Arts, University Technology MARA Perak Branch, Seri Iskandar Campus, 32610 Perak, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 3249-3258

Abstract: The study aims to study perceptions of students in Universiti Malaysia Perlis (UniMAP) from Faculty of Applied and Human Sciences (FSGM), Kangar, Perlis of the personality factors that affecting the entrepreneurial attitude among students. The sample of 331 was drawn from first year to third year students in FSGM. The method used to obtain the number of respondents is by sending the questionnaire link through WhatsApp, e-mail and other applications. The questions have been drafted in a document and also online so that the distribution is faster and it is easy to get respondents. The results indicated that students’ perception of entrepreneurial attitude is depends on the personality factors which is locus of control, risk taking and need for achievement.

Date: 2024
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