Unmasking Greenwashing: A Brief Note to Consumers

Jaya Kumar Shanmugam, Intan Marzita Saidon, Marjan Mohd Noor, Kartikeyan Lokanathan and Wan Kamarul Hazim Wan Ya
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Jaya Kumar Shanmugam: Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Kedah
Intan Marzita Saidon: Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Kedah
Marjan Mohd Noor: N/A
Kartikeyan Lokanathan: N/A
Wan Kamarul Hazim Wan Ya: N/A

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 353-358

Abstract: Greenwashing is a tactic used by businesses to portray that their products are environmentally sound. It involves making unsubstantiated assertions to deceive consumers into believing that the products are environmentally friendly or have a positive environmental impact than they do. Acknowledging the significant negative influence of greenwashing on consumers, this paper aims to elucidate this issue. Besides explaining the concept of greenwashing, this paper explores the four common methods. The paper also offers tips to empower consumers in addressing this issue. It is hoped that this effort will help stimulate awareness about greenwashing and ways to curb this issue.

Date: 2024
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