Enhancing INCOTERMS Understanding among Undergraduate Students: The Impact of Innovative Teaching Strategies in Global Logistics Education

Emi Normalina Omar, Harlina Suzana Jaafar and Heizal Hezry Omar
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Emi Normalina Omar: Department of Technology and Supply Chain Management Studies,
Harlina Suzana Jaafar: Department of Technology and Supply Chain Management Studies
Heizal Hezry Omar: Department of Economics and Financial Studies, Faculty of Business and Management, UiTM Cawangan Selangor, Kampus Puncak Alam Bandar Puncak Alam, 42300 Puncak Alam, Selangor, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 63-69

Abstract: In global logistics education, a thorough understanding of International Commercial Terms (INCOTERMS) is vital for students preparing for careers in international trade. However, many undergraduate students struggle to fully comprehend and apply these terms, often due to traditional teaching methodologies. This study explores the impact of innovative teaching strategies, such as gamification, case-based learning, creative expression, and virtual simulations, on improving INCOTERMS comprehension. Using an intervention-based approach with 30 undergraduate students enrolled in a logistics program, the research employed interactive teaching methods including quizzes, games, and hands-on activities. Results indicated significant improvements in student engagement and understanding of INCOTERMS, highlighting the efficacy of diverse, active teaching strategies in global logistics education. These findings underscore the importance of integrating interactive approaches to foster deeper comprehension and prepare students for real-world applications of INCOTERMS in the logistics industry.

Date: 2024
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