Crafting Sustainability: Leveraging Gender Preferences to Preserve and Market Nypa Palm Midrib Stick Handicrafts

Normaziana binti Hassan, Asrol Hasan, Eqbal Naqib Elmi-Rizal and Jaihar Jailani Ismail
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Normaziana binti Hassan: College of Creative Arts, Universiti Teknologi MARA (Kedah branch), Malaysia
Asrol Hasan: College of Creative Arts, Universiti Teknologi MARA (Kedah branch), Malaysia
Eqbal Naqib Elmi-Rizal: College of Creative Arts, Universiti Teknologi MARA (Kedah branch), Malaysia
Jaihar Jailani Ismail: Aesthetid PLT (LLP0007269-LGN), No 30, Jalan Laman Setia 4/5, Taman Laman Setia, 81550, Gelang Patah, Johor, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 836-851

Abstract: This study explores the impact of gender preferences on the sustainability and marketability of Nypa Palm midrib stick products within the realm of traditional handicrafts. The research reveals that gender-specific design elements, such as patterns, shapes, and colors, play a crucial role in shaping consumer behavior and influencing market demand. By strategically incorporating masculine and feminine design features, artisans and producers can broaden the appeal of these traditional crafts to a diverse audience, enhancing both their market relevance and long-term sustainability.The study emphasizes the importance of collaboration between artisans, designers, and marketers to fuse traditional craftsmanship with contemporary design trends. Such collaborations foster the creation of innovative, visually appealing products that cater to modern consumer preferences while preserving the cultural heritage of Nypa Palm midrib stick handicrafts.Additionally, the ability to adapt to evolving consumer preferences is highlighted as a key factor in maintaining the market appeal of these products. By continuously updating product designs to reflect current trends and incorporating both gender-neutral and gender-specific elements, artisans can ensure that Nypa Palm midrib stick crafts remain relevant in a competitive market.The research recommends conducting comprehensive market analysis to better understand shifting consumer preferences and developing trends. This knowledge would enable artisans and entrepreneurs to tailor their products and marketing strategies effectively, ultimately driving the commercial success of Nypa Palm midrib stick handicrafts while preserving their cultural and economic value in a dynamic marketplace.

Date: 2024
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