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How Can Mass Communication Research Explain Disinformation?

José J. M. Grangeiro, Déborah S. Pinheiro, France H. D’Assumpção, Júlia C. A. P. Peres, Kilma M. D. de Araújo and Sara R. Silva
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José J. M. Grangeiro: Master’s in Digital Communication, Brazilian Institute of Education, Development, and Research (IDP), Brazil
Déborah S. Pinheiro: Master’s in Digital Communication, Brazilian Institute of Education, Development, and Research (IDP), Brazil
France H. D’Assumpção: Master’s in Digital Communication, Brazilian Institute of Education, Development, and Research (IDP), Brazil
Júlia C. A. P. Peres: Master’s in Digital Communication, Brazilian Institute of Education, Development, and Research (IDP), Brazil
Kilma M. D. de Araújo: Master’s in Digital Communication, Brazilian Institute of Education, Development, and Research (IDP), Brazil
Sara R. Silva: Master’s in Digital Communication, Brazilian Institute of Education, Development, and Research (IDP), Brazil

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 11, 1341-1347

Abstract: The article explores the role of mass communication theories in understanding disinformation, tracing historical examples and theoretical foundations. It examines how communication technologies, initially tools for societal connection, became instruments for authoritarian control, particularly in the 19th and 20th centuries. Key theories by Walter Lippmann, Harold Lasswell, and Paul Lazarsfeld are analyzed to illustrate how mass communication manipulates public opinion, shaping pseudo-environments and reinforcing ideological cohesion. The paper emphasizes the enduring influence of opinion leaders in spreading disinformation and discusses contemporary digital challenges, including the fragmentation of public discourse and the psychological impacts of cognitive overload.

Date: 2024
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