Entrepreneurial Orientation and Sustainability of Small and Medium Enterprises in North Central Nigeria

Dr. Esther Ijeoma Awuzie, Dr. Nwokoye Mathew Okechukwu, Dr. Okechukwu Stanley Chidinna and Dr. Esther Nkechi Okoro
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Dr. Esther Ijeoma Awuzie: Department of Entrepreneurship, Joseph Sarwuan Tarka University Makurdi,
Dr. Nwokoye Mathew Okechukwu: Department of Economics, Nnamdi Azikiwe University Awka,
Dr. Okechukwu Stanley Chidinna: Department of Corporative Economics and Management, Federal College of Land Resources Technology Owerri
Dr. Esther Nkechi Okoro: Department of Economics, Wigwe University Isokpo, Rivers State.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 11, 1557-1566

Abstract: This empirical study was aimed at determining the effect of entrepreneurial orientation on small and medium enterprises (SMEs) sustainability in North Central Nigeria. Most SMEs in the North Central Nigeria has performed beyond expectations. Many of them have not been able to sustain their business due to lack of innovation in their business operations and this need to be addressed. A survey research design was adopted and the study population comprised of 350 selected SMEs operating in the North central region. Data which was gathered through primary source were presented and analyzed using descriptive statistics such as tables and percentages. The hypotheses were tested using multiple regression analysis and the results show that all the dimensions, pro-activeness, innovation and risk taking have positive significant effect on liquidity, profitability and diversification of SMEs (p

Date: 2024
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