Artificial Intelligence (AI) Adoption and Startup Success Rates

Omotoso Kazeem Adekunle, Eretan Gbenga Ologbon and Salami Jamiu Abiodun
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Omotoso Kazeem Adekunle: Ed-John Inst. of Mgt & Tech.Isiwu, Ikorodu¸ Lagos State
Eretan Gbenga Ologbon: University of Lagos
Salami Jamiu Abiodun: Ph.D. Student Babcock University

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 11, 3032-3043

Abstract: This study investigates the relationship between Artificial Intelligence (AI) integration and critical startup success metrics, focusing on revenue growth and product development. Startups, often operating with limited resources, face challenges such as market competition, resource constraints, and innovation pressures. AI tools, including predictive analytics, personalization engines, and scalability platforms, have emerged as game-changers in addressing these issues. Leveraging a mixed-methods approach, this study evaluates AI’s impact on revenue growth through enhanced customer insights, dynamic pricing strategies, and operational scalability. Similarly, it examines how AI tools accelerate innovation cycles, improve product design, and shorten time-to-market. Multiple regression analysis reveals that AI-driven personalization and analytics significantly boost revenue growth, while AI scalability and design tools enhance product development. Despite these advantages, challenges such as high implementation costs, technical complexities, and limited data access remain significant barriers to adoption. Recommendations emphasize targeted investments in scalable AI solutions, fostering technical expertise, and addressing barriers through partnerships and ethical AI practices. These findings contribute to a growing understanding of AI’s transformative potential in enabling startups to overcome resource limitations, achieve operational efficiency, and compete effectively in dynamic markets.

Date: 2024
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