The Role of Culinary Digital Tools in Enhancing the Gastronomic Experience for Muslim Travelers

Siti Khalilah Basarud-din, Nik Safiah Nik Abdullah and Nabilah Wafa’ Mohd Najib
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Siti Khalilah Basarud-din: Faculty of Muamalat and Islamic Finance, Kolej Universiti Islam Perlis, Malaysia
Nik Safiah Nik Abdullah: Islamic Business School, Universiti Utara Malaysia
Nabilah Wafa’ Mohd Najib: Faculty of Muamalat and Islamic Finance, Kolej Universiti Islam Perlis, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 11, 3113-3122

Abstract: Halal tourism is fast growing in the tourism industry, focused especially on meeting the needs of Muslim tourists concerning services like halal dining establishments, gender-segregated facilities, and the presence of prayer areas. This study explores the increasing need for halal tourism and the crucial role of technology in enhancing the dining experiences for Muslim tourists. This study conducts a secondary literature review to find the integration of digital technologies in halal tourism, with a particular emphasis on their impact on dining experiences. The results show that advancements such as halal food delivery services, artificial intelligence-driven customized suggestions, and comprehensive online resources have considerably improved access to halal dining options for Muslim travelers. These instruments allow Muslim travelers to engage with local cuisine while adhering to their dietary restrictions, thus enhancing the experience of cultural and culinary immersion. Additionally, user-generated content and AR technologies provide travelers with authentic information and virtual culinary experiences, thereby enhancing the overall travel experience. The study further investigates the social and economic impacts of halal tourism on host communities, hence acting as a call for sustainable practices and respect for cultural traditions. The analysis underscores the cooperative efforts needed among the players in the tourism industry, the halal certification authorities, and the Muslim communities to overcome challenges that test the authenticity of halal tourism. Exploring the intersection of technology with halal tourism, this study highlights how digital tools support Muslim travelers in balancing religious observance with diverse culinary.

Date: 2024
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