The Impact of Employee Engagement on Organizational Performance: Case of Alibaba Group

Souad Ouhammou and Oussama Manar
Additional contact information
Souad Ouhammou: College of International Students, Business Management, Nanjing University of Information Science ＆Technology
Oussama Manar: College of International Students, Business Management, Nanjing University of Information Science ＆Technology

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 1476-1488

Abstract: This research examines the employee engagement practices at Alibaba Group and their impact on organizational performance. The primary objective is to understand how these practices influence key performance indicators such as job satisfaction, productivity, and customer satisfaction. Using a case study approach and document analysis, the study explores the employee-centric strategies employed by Alibaba, framed by theories of organizational behavior and motivation. The findings indicate that Alibaba Group fosters a positive work environment characterized by an open and inclusive culture, encouraging autonomy and continuous learning. These practices lead to heightened employee engagement, which correlates with increased job satisfaction and commitment. Engaged employees demonstrate improved productivity and are more likely to deliver exceptional customer service, enhancing overall customer experiences and loyalty. The study concludes that Alibaba’s focus on employee engagement is crucial for its competitive advantage and organizational success. Recommendations include further investment in training and development programs to sustain employee engagement and exploring ways to integrate employee feedback into decision-making processes. This research contributes to the literature on employee engagement and organizational performance, emphasizing its significance in driving innovation and efficiency.

Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... sue-12/1476-1488.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... se-of-alibaba-group/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:12:p:1476-1488

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().