Halal Holistic Hospitality: Strengthening Communities through Food and Beverage, Accommodation, and Medical and Wellness Initiatives

Mohd Sadad Mahmud, Yusnita Yusof, Ibraheem Alani AbdulKareem, Hazrin Izwan Che Haron@Shafiee, Puspa Liza Ghazali and Nik Hazimi Mohammed Foziah
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Mohd Sadad Mahmud: Faculty of Business and Management, Universiti Sultan Zainal Abidin, 23100 Kuala Nerus, Terengganu, Malaysia
Yusnita Yusof: Faculty of Business and Management, Universiti Sultan Zainal Abidin, 23100 Kuala Nerus, Terengganu, Malaysia
Ibraheem Alani AbdulKareem: Faculty of Business and Management, Universiti Sultan Zainal Abidin, 23100 Kuala Nerus, Terengganu, Malaysia
Hazrin Izwan Che Haron@Shafiee: Faculty of Business and Management, Universiti Sultan Zainal Abidin, 23100 Kuala Nerus, Terengganu, Malaysia
Puspa Liza Ghazali: Faculty of Business and Management, Universiti Sultan Zainal Abidin, 23100 Kuala Nerus, Terengganu, Malaysia
Nik Hazimi Mohammed Foziah: Faculty of Business and Management, Universiti Sultan Zainal Abidin, 23100 Kuala Nerus, Terengganu, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 2427-2432

Abstract: This paper examines Halal Holistic Hospitality, focusing on the integration of halal principles in three main sectors of hospitality: food and beverage, accommodation, and medical and wellness services. It highlights how this approach can foster community-building, promote cultural harmony, and drive economic growth. By addressing dietary, medical, and wellness needs in a culturally sensitive manner, halal hospitality supports community well-being. The paper also addresses the growing global demand for halal-compliant services, the challenges faced by the hospitality industry in meeting these needs, and strategies for overcoming these obstacles. The research concludes that integrating halal principles can lead to a more inclusive, culturally aware, and economically successful hospitality sector.

Date: 2024
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