Winning Leadership and Management Strategies in Real Estate Organization

Ezdihar Hamzah
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Ezdihar Hamzah: Centre for Real Estate Studies (CRES), Institute for Smart Infrastructure and Innovative Construction (ISIIC), Universiti Teknologi Malaysia, Johor, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 2879-2887

Abstract: In the dynamic real estate industry, successful leadership and management strategies often involve effective communication, strategic decision-making, and strong team collaboration. A winning strategy is essential to ensure business sustainability, maintain the company’s good image, and adapt to current changes. In a different case for real estate organizations specifically, the top management needs to ensure that the organizations are running by adhering to the Board of Valuers, Appraisers, Estate Agents, and Property Managers (BOVAEP) requirements. Besides, there are specific codes of ethics for a professional in delivering business services to clients. Following the special essentials that the top management needs to be aware of, this research aims to identify the issues and challenges in managing real estate organizations. Secondly, this research seeks to investigate the leadership management strategies in the real estate organization for business continuity. The research methodology adopts a qualitative approach through comprehensive interviews with eleven registered valuers as the professional, who is the resident valuer, and the top management in the real estate organization. The data collected is analyzed using content analysis. The research findings result in a better understanding and clear mapping of winning leadership management strategies focusing on real estate organizations running the real estate company. This research contributes to effective human resource management, efficient business organization, and, most importantly, business sustainability.

Date: 2024
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