A Study on Gastrodiplomacy Through Food Themed Mural in Lorong Seni, Seremban, Negeri Sembilan, Malaysia

Adhillah Shofi Assegaf, Khairunnisa Mohd Abdul Ghani and Liza Marziana Mohammad Noh
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Adhillah Shofi Assegaf: International Relations, Faculty of Philosophy and Civilization, University of Paramadina, Indonesia
Khairunnisa Mohd Abdul Ghani: College of Creative Art (CCA) , MARA University Technology, Cawangan Alor Gajah, Melaka, Malaysia
Liza Marziana Mohammad Noh: College of Creative Art (CCA) , MARA University Technology, Cawangan Alor Gajah, Melaka, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 3487-3495

Abstract: The study explores the convergence of gastrodiplomacy and public art, namely a traditional food-themed mural located in Lorong Seni, Seremban, Negeri Sembilan. Gastrodiplomacy utilises traditional cuisine as a strategic instrument to merge diplomacy and culture, examined in relation to how this mural may honour the culinary traditions of Negeri Sembilan and facilitate the promotion of this gastronomic legacy through a visual medium. This research employs qualitative approaches, including a site visit for mural location selection and a comprehensive analysis of the mural by using art criticism theoretical framework developed by Feldman. Feldman proposed four primary processes in art criticism concerning visual components, artistic methods, and cultural narratives included in food-themed murals: description, analysis, interpretation, and judgement. This study’s findings are anticipated to demonstrate how the generated murals may serve as a significant element in cultural promotion, tourist enhancement, and as an innovative platform for visual gastrodiplomacy.

Date: 2024
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