Harnessing Social Media Power: Human Rights Campaigns and their Influence During the Ukraine Crisis

Gbemisola Simbiat Odejide, Babatunde Oriyomi Owolabi, Kingsley Okwuruoha Ikeokwu and Esther Chinaza Nwachukwu
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Gbemisola Simbiat Odejide: Department of Communication, North Dakota State University, USA.
Babatunde Oriyomi Owolabi: Department of Mass Communication, Moshood Abiola Polytechnic Babatunde.
Kingsley Okwuruoha Ikeokwu: Department of English and Literary Studies
Esther Chinaza Nwachukwu: Department of Sociology

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 412-420

Abstract: This study explores the impact of social media campaigns by human rights organizations during the 2022 Ukraine conflict, focusing on their effectiveness in raising public awareness, garnering support for humanitarian aid, and influencing international policy decisions. Through quantitative analysis of engagement metrics and participant perceptions, the research reveals that strategic hashtags like #StandWithUkraine significantly enhance awareness and support. However, translating online engagement into concrete policy changes remains challenging due to complex geopolitical factors. The findings provide insights into the role of digital advocacy in conflict settings and offer practical guidance for maximizing its effectiveness.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:12:p:412-420

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