Role of Social Media in the Political Landscape and Voting Decisions of Gen Zs in the Philippines

Bianca Amor R. Cadayday, Diannah Michelle Jimenez and Shandell M. Boiser
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Bianca Amor R. Cadayday: Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus
Diannah Michelle Jimenez: Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus
Shandell M. Boiser: Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 720-730

Abstract: This study examines how the role of social media in the political landscape affects the voting decisions of Generation Z, with voting age (18-27), in the Philippines. 81% of Filipino Gen Zs use social media more than other platforms, this indicates their preference to social media as a means of communication. This study aims to understand how social media platforms work to provide unmediated access to political contents, influence the Gen Zs behavior, and serve as a space for them to be informed and involved in political discussion. This also identifies the gaps in the existing literature that tackled the effective strategies to enhance Gen Zs political participation while also examining the effects of authenticity and engagement in political discourse.

Date: 2024
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