Mid-Video Promotion Practices among Skin Care Businesses: Optimizing Brand Recall

Vanessa B. Pablo, Elena D. Aguila, Angeline M. Gollena, Estephanie C. Padua and Stella Marie C. Padua
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Vanessa B. Pablo: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Elena D. Aguila: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Angeline M. Gollena: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Estephanie C. Padua: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Stella Marie C. Padua: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 14, 235-248

Abstract: As consumers navigate through an extensive amount of online content, skin care brands and services must not only attract their attention but also leave a lasting impression that converts into meaningful brand recall. Descriptive quantitative method was used through survey questionnaires distributed to skin care businesses in Las Pinas City. The primary goal across the mid-video promotions is to ensure that these promotions seamlessly integrate into the viewing experience without disrupting it excessively while communicating relevant brand information. Implementing mechanisms for collecting insights from viewers can help brands understand what resonates and what does not. The importance of analyzing mid-video promotions results can identify best practices and emerging trends. Keeping abreast of strategies that can inform more effective promotional tactics. Practices related to mid-video promotions, such as viewer involvement, social setting, brand familiarity, and ad exposure can strategically create and enhance brand recall.

Date: 2024
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