Strategic Innovation and Competitive Advantage

Robert Wanyama, Jared Deya, Paul Kariuki and Patriciah Gachambi
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Robert Wanyama: Author PhD Candidate, School of Business and Entrepreneurship, Jomo Kenyatta University of Agriculture and Technology, Kenya
Jared Deya: Doctor of Strategic Management, School of Business and Entrepreneurship, Jomo Kenyatta University of Agriculture and Technology, Kenya
Paul Kariuki: Doctor of Strategic Management, School of Business and Entrepreneurship, Jomo Kenyatta University of Agriculture and Technology, Kenya
Patriciah Gachambi: Doctor of Strategic Management, Strathmore Business School, Strathmore University, Kenya

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 14, 47-58

Abstract: This study explored the relationship between strategic innovation and competitive advantage through empirical studies across various industries. Strategic innovation, which involves the adoption of novel business models, processes, or technologies, is hypothesized to be a key driver of competitive advantage. The study measured strategic innovation through the dimensions of disruptive innovation, sustaining innovation and incremental innovation. The findings reveal that companies that effectively implement strategic innovations achieve significant improvements in market share, operational efficiency, and brand differentiation. However, gaps persist, including the need for integrated frameworks that encompass all types of innovation, clarity in defining strategic innovation, understanding the dynamics of culture and leadership, exploring dynamic capabilities and adaptation strategies, and examining the role of strategic agility. Based on these insights, the study provided actionable recommendations for practitioners like to develop integrated frameworks that systematically incorporate sustaining, disruptive, and incremental innovations to provide a comprehensive understanding of their collective impact on competitive advantage. Clear and consistent definitions of strategic innovation should be established to facilitate comparative analysis and theoretical development. Additionally, further exploration into the influence of organizational culture and leadership on innovation outcomes is essential, along with longitudinal studies to track how firms adapt their innovation strategies over time. This research contributed to a deeper understanding of how strategic innovation can be leveraged for competitive advantage and offers practical guidance for firms seeking to enhance their strategic innovation capabilities.

Date: 2024
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