The Role of Media in Shaping Public Perception of Climate Change
Prof. Sunday Olayinka Alawade and
Maria Kisugu Obun-Andy
Additional contact information
Prof. Sunday Olayinka Alawade: Department of Broadcasting, Faculty of Communication and Media Studies, Lagos State University, Ojo, Lagos State
Maria Kisugu Obun-Andy: Department of Mass Communication, School Communication and Information Technology Federal Polytechnic, Ilaro
International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 1, 2442-2448
Abstract:
Climate change is one of the most pressing issues of our time and the media can play a vital role in shaping public perception and creating awareness to the people. This paper therefore looks at the Role of Media in Shaping Public Perception of Climate Change. This study anchored on framing theory while desk research method was adopted to obtain relevant data from journals etc. The study employed and makes use of secondary data from previously conducted research. The study observes to a very high extent that social media influences public discourse and attitudes towards climate change and can encourage people to take more action on climate change. The findings indicate that new media platforms, such as social media, online news sites, and blogs, are vital in shaping Nigerians’ views on climate change and significantly influence Nigerians’ perceptions of climate change. The study recommends enhancing public education and awareness of climate change through new media platforms.
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-1/2442-2448.pdf (application/pdf)
https://www.rsisinternational.org/journals/ijriss/ ... n-of-climate-change/
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:1:p:2442-2448
Access Statistics for this article
International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan
More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().