Decoding the Language of Strategy: The Role of Interpersonal Communication in Shaping Organizational Culture

Elizabeth Asomani Obeng, Peter Agyekum Boateng and Comfort Agyekum Boateng
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Elizabeth Asomani Obeng: School of Communication and Media Studies, University of Education, Winneba, Ghana
Peter Agyekum Boateng: École Supérieure Universitaire St. Clements & Commonwealth, Seme-Kpodji, Benin
Comfort Agyekum Boateng: Valley View University Hospital, Oyibi, Ghana

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 2, 377-391

Abstract: This study looks at the impact of interpersonal communication on the culture of an organization, narrowing down to how employees respond to strategic messaging from top management and interpret it in their everyday actions. By means of a systematic review of literature, this study meticulously examines current empirical research via thematic synthesis for better understanding of the subject. The key findings emphasize the need for proper planning in strategic communication, also touches on leadership’s communicative style which affects organizational culture and talks about informal networks as a tool for shaping organizational understanding. In conclusion, this study argues that organizations should clearly articulate their strategic messages in line with their values, leaders should be empathetic in their communications and they should use informal networks to integrate cultures effectively. Practical implications include recommendations regarding strategic communication planning, enhancement of leadership development programs, and cultural sensitivity training. It is recommended that future researchers should overcome the limitations by addressing cultural and contextual variability as well as exploring the impact of emerging digital media tools on organizational dynamics.

Date: 2024
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