Tokopedia Digital Engagement Monitoring through Trend Analytics: Case Study of Indonesia

Dianta Hasri Natalius Barus
Additional contact information
Dianta Hasri Natalius Barus: Program Vokasi, Universitas Katolik Parahyangan, Indonesia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3, 2275-2283

Abstract: Purchases are initiated on the Tokopedia platform by more than 120 million monthly users. There is a 43% decline in the prominence of Tokopedia between 2020 and 2023. The decrease in search engine traffic on Google has led to this outcome. Their comprehensive advertising strategy, which combines traditional and digital marketing methods, is probably the reason for Tokopedia’s high Google ranking. The reversal of the declining trend line and its subsequent ascent are anticipated outcomes of the cross-average analysis during the upcoming semester. Nevertheless, attaining the identical degree of recognition as in 2020 will prove difficult on account of the limited volume. Decreased efficacy or communication intensity could contribute to a decline in the prevalence of digital media. Spiking interest among the target market and refining communication strategies could potentially improve this. To analyze the pertinent market volume and popularity trends for exposure, additional research is required.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-3/2275-2283.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... -study-of-indonesia/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:3:p:2275-2283

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().