Agenda Setting in Media and its Influence on Students’ Choice of Study

Mayamiko Sabawo
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Mayamiko Sabawo: MAJMC, Department of Media and Entertainment

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 1282-1292

Abstract: This research paper investigates the impact of media agenda-setting on students’ academic preferences, exploring the mechanisms through which media influences decision-making processes. The paper investigates the potential consequences of these influences and provides a comprehensive understanding of how media shapes the academic preferences of students. The study employs a mixed-methods approach, combining qualitative case studies with a quantitative survey of students. The findings reveal that media agenda-setting plays a significant role in shaping students’ academic preferences, with students often relying on media as a primary source of information about academic opportunities. Overall, the study provides insights that can inform educational policies and media literacy initiatives designed to address the influence of media agenda-setting on students’ academic preferences.

Date: 2024
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