Bayombong, Nueva Vizcaya as a Farm Tourism Destination: Basis for Post-Pandemic Tourism Branding

Donalene J. Calatero, Alyssa Vianice B. Delos Reyes, Angel Joy P. Estacio, Janice E. Fernando, Hannah Flor P. Nerida and Mark Ian J. Soriano
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Donalene J. Calatero: Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business
Alyssa Vianice B. Delos Reyes: Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business
Angel Joy P. Estacio: Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business
Janice E. Fernando: Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business
Hannah Flor P. Nerida: Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business
Mark Ian J. Soriano: Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 1731-1755

Abstract: This study aims to assess Bayombong, Nueva Vizcaya and the farm tourism sites located in the municipality as a farm tourism destination using the variables from the study of Singh-Knights in 2020. The data were taken through a survey questionnaire using a Likert Scale. The results of its quantitative descriptive analysis were used as a basis for recommendations for the post-pandemic branding of Bayombong. The respondents agreed that Bayombong can be a farm tourism destination in all areas. The area of natural beauty was rated highest (mean=4.22) while Existing Tourism Activity was rated the lowest (mean=3.60). The respondents also agreed that the farm sites in Bayombong possessed the features of a farm tourism destination. The area of business skills and personal qualities was rated highest (mean= 4.01) while built features and cultural artifacts were rated the lowest (mean=3.50). The farm tourism stakeholders also recommended promotion, road development, and strong partnership of farm owners with the government to achieve the goal of branding Bayombong as a farm tourism destination.

Date: 2024
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