Consumer Behavior and Preferences in Online Shopping in Bangladesh: A Case Study in Rangpur City

Md. Shabuz Sarker and Sharmin Layla Roon
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Md. Shabuz Sarker: Lecturer, Department of Business Administration, Teesta University, Rangpur. Bangladesh.
Sharmin Layla Roon: Trainee Assistant Officer, EXIM Bank, Karwanbazar, Dhaka, Bangladesh.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 3874-3883

Abstract: This study investigates customers’ internet buying habits and preferences in Rangpur City, Bangladesh. Understanding the characteristics of the local consumer is essential as e-commerce grows in Bangladesh. In Rangpur City, this study looks at the variables that affect consumers’ happiness, preferred items, systems, and internet buying behavior. The research offers insights into customers’ particular demands and preferences in this urban area by analyzing demographic information including age, gender, income, and education level. Males and females had comparable opinions towards online purchasing, preferring home delivery and opposing weak return policies. Typically, people gather online shopping information through social media. Cash-on-delivery is a popular technique for acquiring goods and accessories. Consumers are concerned about payment system security and prefer not to use credit or debit cards for shopping. The findings provide insightful advice for marketers, legislators, and e-commerce businesses to improve the online shopping experience and promote sustainable development in Rangpur City’s e-commerce industry.

Date: 2024
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