Scenario Planning and Organizational Response in Changing Business Environment

Yusuf Danzaria, Abdullahi S. Araga and Nnenna N. Chukwuma
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Yusuf Danzaria: Principal Investigator, National Open University of Nigeria, Gombe, Nigeria
Abdullahi S. Araga: Main Supervisor, National Open University of Nigeria Abuja, Nigeria
Nnenna N. Chukwuma: Co-Supervisor, National Open University of Nigeria Abuja, Nigeria

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 3926-3939

Abstract: The paper is to investigate how can scenario planning help organizations to anticipate and prepare for future changes in the business environment. The paper uses two approaches to looked at the scenario planning from global, Africa and nationally by different authors, and the methodology used were the Developmental Configuration Approach (DCA) and Theoretical Reasoning Approach (TRA), the Developmental Configuration Approach focuses on an organization’s internal dynamics, analyzing its structure, systems, and culture to identify areas for improvement and growth. The Theoretical Reasoning Approach focuses on the theoretical foundations of scenario planning and organizational analysis, analyzing the theoretical frameworks and concepts that underpin these approaches. The two approaches can be combined to provide a comprehensive understanding of scenario planning and organizational analysis in a changing business environment. The paper discusses the effectiveness of scenario planning and organizational analysis in helping organization navigate changing business environments. The study found that, scenario planning is effective in anticipating and preparing for disruptions and uncertainties, but requires significant resources and expertise. Organizational analysis is effective in understanding internal strengths and weaknesses, but is inward-focused and neglects external factors. Both approaches are essential for developing robust strategies, and combining them can help develop a comprehensive understanding of internal and external environments.

Date: 2024
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