Assessing the Influence of Participatory Communication on the Implementation of Special Economic Zone Projects

Joseph Owuondo
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Joseph Owuondo: PhD in Spatial Planning, Candidate, Maseno University

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 4853-4860

Abstract: This study delves into the pivotal role of participatory communication in the establishment and prosperity of Special Economic Zones (SEZs), recognizing them as vital tools for economic growth and global industrialization. The research addresses a gap in the literature by focusing on the impact of participatory communication on SEZ performance, examining stakeholder engagement, knowledge transfer, and overall success. Drawing parallels with large-scale infrastructure projects and poverty alleviation, the study employs a comprehensive methodology, including literature review and content analysis. Key findings underscore the significance of participatory communication in stakeholder engagement, knowledge transferability, and strategic integration. The study concludes with policy recommendations emphasizing capacity building, knowledge transfer, clear guidelines, regular consultations, comprehensive communication strategies, and monitoring and evaluation mechanisms. Overall, the research significantly advances our understanding of the intricate dynamics of SEZs, underscoring the critical role of participatory communication in their success and advocating for further exploration in this evolving field.

Date: 2024
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