Enhancing Student Engagement: Analysing the Role of ARCS Motivation Model in Online Learning Tools for Higher Education

Hafini Suhana Ithnin, Noormahayu Mohd Nasir, Siti Nur’amalina Syeddin, Nor Zarina Mohd Salim and Murzidah Ahmad Murad
Additional contact information
Hafini Suhana Ithnin: Faculty of Business and Management, Universiti Teknologi MARA Perak Branch, Malaysia
Noormahayu Mohd Nasir: Faculty of Business and Management, Universiti Teknologi MARA Perak Branch, Malaysia
Siti Nur’amalina Syeddin: Faculty of Business and Management, Universiti Teknologi MARA Perak Branch, Malaysia
Nor Zarina Mohd Salim: Faculty of Business and Management, Universiti Teknologi MARA Perak Branch, Malaysia
Murzidah Ahmad Murad: Universiti Teknikal Malaysia Melaka

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 4958-4968

Abstract: In recent times, the adoption of online teaching methods has become a noteworthy development. This trend gained momentum during the Covid-19 pandemic, as education transitioned entirely to online platforms. Even though our country has now entered an endemic phase, online learning remains pertinent. Many educational institutions continue to embrace online learning, but its success depends on collaboration with students. Several factors influence students’ ability to adapt to this new teaching and learning approach. In this research, the aim is to investigate the motivational factors that affect the use of online learning tools. This study utilizes the ARCS Motivation model, which encompasses attention, relevance, confidence, and satisfaction, to explore the relationship between these factors with online learning tools. Data were gathered from part five students and pre-diploma enrolled in entrepreneurship and management courses at UiTM Perak Branch. Total of 78 questionnaire had been collected and analysed using the latest version of SPS software. The finding for this research were all the motivation factors show positive relationship towards effectiveness of online tools with a different strength. Relevant, confident and satisfaction contribute to high relationship while attention was medium level. Consequently, this research has the potential to positively impact the education sector and government policies by promoting the integration of technology into the teaching and learning process. It also sheds light on the evolving landscape of education in the digital age and its implications for both students and educators.

Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... sue-3s/4958-4968.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... or-higher-education/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:3s:p:4958-4968

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().