A Conceptual Study on Preparedness for Tourism Crisis Implementation in Tourism Education: Educators Perspectives

Nik Rozilaini Wan Mohamed, Nurazree Mahmud and Ahmad Fadly Arham
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Nik Rozilaini Wan Mohamed: Arshad Ayub Graduate Business School, Universiti Teknologi MARA (UiTM) Cawangan Segamat, Malaysia
Nurazree Mahmud: Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, 110, Off Jalan Hang Tuah, 75350 Melaka, Malaysia
Ahmad Fadly Arham: Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, 110, Off Jalan Hang Tuah, 75350 Melaka, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 5122-5130

Abstract: This study explores the conceptual study for tourism crisis policy implementation from educators’ point of view. It provides a conceptual understanding of crisis management strategies integrated in educational curricula to equip tourism students with the skills and knowledge for effective crisis training. The study will be concerned with role tourism educators play in shaping the theoretical and practical elements of crisis response for industry. By examining some important concepts, models and frameworks in tourism crisis management experimentally, this paper aims to measure educational institutions contribute to the recovery of industry. To this paper, to ascertain whether current tourism education meets needs related to crisis management and educators’ view in preparing for an emergency training for their students. In this paper also discussed various research methodologies used in tourism education to gauge readiness and policy implementation for crises. The research findings highlight the importance of integrating crisis management into tourism education as a preventative measure to build the industry’s resilience and help it recover from shocks, with a specific focus on how this can be done in Malaysian such situations.

Date: 2024
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