Exploring AI Applications to Foster Healthy Shopping Habits in Nigerian Retail

Joseph PhD Odeh
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Joseph PhD Odeh: Department of Marketing, University of Nigeria, Enugu Campus.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 5382-5393

Abstract: The increased awareness has opened avenues to explore innovative strategies for promoting sustainable consumer behaviour. Notably, artificial intelligence (AI) has become a transformative tool, redefining how consumers interact with products and make purchasing choices. This paper explored AI applications to foster healthy shopping habits in Nigerian retail. The aim of the study was to determine the relationship between AI applications to foster healthy shopping habits in Nigerian retail. The study adopted the survey research design. Based on the research questions, a structured questionnaire was administered to 400 respondents. These copies were analysed, and the hypotheses were tested using the Spearman Rank Order Correlation analytical tool via the SPSS package (version 23.0). Findings revealed a significant relationship between personalization, automation, predictive analytics, and consumer nutritional awareness. The study concluded that the potential for AI applications does not only streamline retail operations but also act as a transformative tool for enhancing consumer shopping habits in Nigerian retail. The study recommended amongst others that Nigerian retailers should prioritize investment in AI-driven solutions like predictive analytics, personalized nutrition recommendations, and automated dietary guidance tools to promote nutritional awareness.

Date: 2024
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