Impact of Online Work Communication Strategies on Employee Productivity

El Attari Amal
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El Attari Amal: Nanjing University of information science and technology, China

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 5800-5810

Abstract: This study investigates how online work communication strategies influence employee productivity in virtual environments. The transition from traditional office settings to remote work, accelerated by advances in Information and Communication Technology (ICT) and the COVID-19 pandemic, has introduced unique challenges and opportunities for workplace communication. Using a survey-based approach with a sample size of 107 participants, the research tests three hypotheses: the effect of clear communication on minimizing misunderstandings, the impact of asynchronous communication tools on improving flexibility and reducing disruptions, and the role of video conferencing and virtual team-building activities in fostering collaboration and motivation. Results indicate that clear communication and asynchronous tools significantly boost productivity, while video conferencing and virtual team-building activities have a moderate yet positive influence. This study offers actionable insights for organizations seeking to optimize communication strategies in virtual work settings.

Date: 2024
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