Influence of Volume of Online Customers’ Reviews on Hotel Reservations in Tanzania

Gustav Georgina, Silverius C. Komba and Crispin Mbogo
Additional contact information
Gustav Georgina: Faculty of Business and Economics, St. Augustine University of Tanzania
Silverius C. Komba: Faculty of Business and Economics, St. Augustine University of Tanzania
Crispin Mbogo: Faculty of Business and Economics, St. Augustine University of Tanzania

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 3s, 6073-6085

Abstract: The study aims to explore the Influence of volume of Online customers´ Reviews on Hotel Reservations in Tanzania. The study specifically assessed the contribution of the number of reviews, comprehensiveness, and hotel rating and their contribution to hotel reservations at Mediterraneo Hotel in Dar es Salaam. This study employed descriptive case study design while primary and published secondary data from the internet were used for data collection. The findings showed that high ratings and the number of hotel reviews on travel applications influenced customers to choose the hotel. The findings revealed that, hotel customers make reservations after checking reviews and hotel ratings on social media pages or travel applications, and complete, detailed, and timely Messages motivated customers to choose the Hotel. The study concluded that, the volume of customer reviews (number of reviews, comprehensiveness, and rating) is significant on Hotel reservations and increase revenue. This study recommends that, emerging of information sharing platforms and network communication should be used effectively by the hotel sector and Mediterraneo in particular, to disseminate corporate information, collect and organize consumer information from travel applications, websites, and social media platforms at low cost, and help them to manage customer relationships and provide competitive services.

Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... sue-3s/6073-6085.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... vations-in-tanzania/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:3s:p:6073-6085

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().