Small Business Performance in the New Normal in Baguio City

Mba Monica G. Eguia, EdD Maria Lourdes G. Eguia and EdD Perfecto M. Lopez
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Mba Monica G. Eguia: Baguio Central University No.18 A. Bonifacio Street Baguio City 2600 Cordillera Administrative Region Philippines
EdD Maria Lourdes G. Eguia: Baguio Central University No.18 A. Bonifacio Street Baguio City 2600 Cordillera Administrative Region Philippines
EdD Perfecto M. Lopez: Baguio Central University No. 18 mA. Bonifacio Street Baguio City Cordillera Administrative Region Philippines

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 4, 1716-1722

Abstract: This study endeavored to look into the performance of the small businesses in the new normal which was conducted in Porta Vaga, Baguio City, Philippines. Specifically, it sought to answer the following queries: (1) Level of agreement on the challenges encountered in the performance of small business in the new normal in Baguio City; (2) Level of effects of the new normal in the performance of small business in Baguio City; and (3) Level of effectiveness of strategies used to sustain the performance of small business in the new normal in Baguio City. The respondents were four (4) owners, nine (9) managers and seven (7) both owners and managers of small business with a total enumeration of twenty (20) in the said establishments. The study made use of the descriptive research design method with a questionnaire as the instrument for gathering the needed data. The salient findings of the study were the following: it was found out that the level of agreement on the challenges encountered in the performance of small business in the new normal in Baguio City is strongly agree; the level of effects of the new normal in the performance of the small business in Baguio city is very much effect; and, the level of effectiveness of the strategies used to sustain the performance of small business in the new normal in Baguio City is very much effective. Based on the results and findings of the study, the following conclusions were drawn: the owners and managers met and encountered different challenges in the operation of their business in the new normal; the owners and managers felt the adverse effect of the new normal in the operation of their business; and, the owners and managers observed that the strategies they employed to sustain the performance of their small business were very effective that resulted to positive and favorable outcomes.

Date: 2024
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