An Evaluation of Factors that Influence the Adoption of Mobile Money Services by Zambain Univsersity Students. A Case of ZCAS University

Jackson Sishumba, John Mapalo Mulenga and Loti Saidi
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Jackson Sishumba: ZCAS University
John Mapalo Mulenga: ZCAS University
Loti Saidi: ZCAS University

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 4, 2616-2639

Abstract: Mobile money services in Zambia, like in many other African countries, have been experiencing a significant growth in their user base. According to Bank of Zambia records, the value of mobile money transactions in 2023 skyrocketed by an astonishing 52.8%, reaching a staggering K452.0 billion. This remarkable statistic serves as evidence of acceptability and adoption of digital financial services among Zambian consumers. The mobile money services were deemed to be financial services for the poor and unformalized business communities, surprisingly, with the passage of time mobile services have gained so much popularity even among the elite communities. This study evaluates the factors that influence the adoption of mobile money by Zambian university students using ZCAS-University as a case study.

Date: 2024
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