Impact of Technological Capability on Competitive Advantage of Selected Industrial Firms in South-East, Nigeria

Dr. Sylvanus Ike Nwodo
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Dr. Sylvanus Ike Nwodo: Lecturer, Department of Management Sciences (Marketing Programme), Rhema University, Nigeria, Aba, Abia State.

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 6, 1314-1326

Abstract: The study focused on the impact of technological capability on competitive advantage of selected industrial firms in South-East, Nigeria. The objective of the study was to examine the effect of technological capability on competitive advantage of selected industrial firms in South-East, Nigeria:. The study adopted survey research design. The population of the study was 10420 selected industrial firms in South-East, Nigeria. A sample size of 385 (Three hundred and eighty-five) was drawn from the population using Taro yamani statistical formula. One hypothesis was formulated and tested with Simple Linear Regression model.. The major findings in the study showed that: there is a significant effect of technological capability on competitive advantage of selective industrial firms in South-East, Nigeria;. Hence, we concluded that new knowledge and new technology generated from R&D activities increase competitive advantage, not only at the firm’s level, but also at the industry and national levels and that successful investments in R&D result in innovative products and services that enable the company to improve its sales revenue. We, therefore, recommended that for firms in the clusters to be strong collaborators and boost marketing alliances, there is a need to upgrade their activities relating to cost efficiency, quality, variety/diversification, responsiveness, acceptance of entrepreneurial risks, and a positive attitude towards change and innovation. These factors alone do not give a competitive advantage, but represent prerequisites for surviving in a globalized market., among others

Date: 2024
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