Construction and Implementation Strategies of the Social Practice Teaching System for Digital Media Majors in Chinese Private Universities

Lan Mo, Qimei Zhang, Xiaopu Zhang and Asliza Bt Aris
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Lan Mo: College of Arts and Media, Guangzhou Vocational and Technical University of Science and Technology, China College of Creative Arts, Universiti Teknologi MARA, Malaysia
Qimei Zhang: College of Arts and Media, Guangzhou Vocational and Technical University of Science and Technology, China
Xiaopu Zhang: College of Arts and Media, Guangzhou Vocational and Technical University of Science and Technology, China
Asliza Bt Aris: College of Creative Arts, Universiti Teknologi MARA, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 6, 230-238

Abstract: This study examines the construction and implementation strategies of the social practice teaching system for digital media majors in Chinese private universities, aiming to improve students’ ability to combine theoretical knowledge with practical application and enhance their comprehensive competitiveness. Through quantitative research methods, this study analysed data from 402 respondents (students and teachers in Chinese private universities) and found that the availability of teaching resources, the effectiveness of practical teaching and the teaching level of teachers were the key factors affecting students’ satisfaction. The study’s results showed a significant positive correlation between teaching strategies and improving students’ practical skills and enhancing their overall competence. The study suggests strengthening industry-academia cooperation, investing in teaching resources, developing teachers professionally, and providing regular feedback and evaluation to promote continuous improvement of digital media education in private universities.

Date: 2024
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