Effective Brand Managers: Integrate Digital Marketing Strategies into Overall Brand Management Plans

Ireen Rahman and Md. Asmaul Hossain
Additional contact information
Ireen Rahman: Researcher, Former Student, BRAC University
Md. Asmaul Hossain: Lecturer, Marketing, City University, Dhaka, Bangladesh

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 6, 3195-3213

Abstract: Organization can achieve significant success by using different digital platforms, particularly social media for branding. This research paper focuses on how brand managers implemented digital marketing strategies in today’s world for brands and organizations as a whole. The study may prove to be an effective strategy for boosting brand awareness and revenue for the organization. Finally, we discovered that everything must be evaluated in real time and that data should drive brand management decisions rather than intuition. To provide a thorough overview, analysis, and summary of the findings from the available research on how the brand uses digital marketing strategies, the benefits of the strategies in actual use, and the benefits that digital advertising tactics bring to brands, for instance Email Marketing, Content marketing, Affiliate Marketing, Inbound Marketing etc. There is a discussion regarding the strategies used by brands in specific sectors as the standard as well as the four essential characteristics of research design. An online survey on social media also adds value to see how many brand managers and marketers actively strive to integrate digital marketing methods into their organizations. Above all, the uses of digital marketing tools such as Google Analytics, HubSpot, Semrush, Napoleon Cat etc. have given the authority of doing ethical branding in efficient way.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-6/3195-3213.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... nd-management-plans/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:6:p:3195-3213

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().