An Insights of Tourist Motivation and Implications for Tourism Marketing Plan

Ho Nhu Ngoc. and Le Thi Ngoc Anh
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Ho Nhu Ngoc.: Tourism program, Faculty of Cultural Industries, Thu Dau Mot University, Vietnam
Le Thi Ngoc Anh: Tourism program, Faculty of Cultural Industries, Thu Dau Mot University, Vietnam

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 7, 1407-1418

Abstract: The insight on tourist motivation provides a psychological perspective on tourist behaviour which is useful for building a successful tourism marketing plan in any tourist organization. This paper aims to address an implication of push and pull motivations in tourism marketing plan. A qualitative approach with a systematic review was used to analyse and synthesize the secondary data from scientific database to provide insight of push and pull motivations. The implications for tourism marketing plan were addressed based on the psychological value of tourist motivations according to the steps of Marketing Mix 4Ps. The study contributes to the body literature of tourist motivation especially push and pull motivations. Besides, the implications for tourism marketing plan are useful for tourism stakeholders in creating and building their marketing plan. It is important to promote their destination and attract more tourists.

Date: 2024
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