Impact of Corporate Entrepreneurship on Organizational Performance: An Empirical Study of Cadbury Nigeria Plc

Betty Adejoke Kosile, Ezekiel Alabi and Samuel Oluwaseun Ajayi
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Betty Adejoke Kosile: Business Administration Department, University of Ilesa, Ilesa, Nigeria
Ezekiel Alabi: Business Administration Department, University of Ilesa, Ilesa, Nigeria
Samuel Oluwaseun Ajayi: Business Administration Department, University of Ilesa, Ilesa, Nigeria

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 7, 1614-1623

Abstract: In contrast to the past, corporate entrepreneurship has become increasingly important to scholars, policymakers, and other interested parties as a practical way to constantly look for untapped prospects. Thus, this study looked at how corporate entrepreneurship influences organizational performance at Cadbury Nigeria Plc. A structured questionnaire was employed to gather data from 250 participants, selected at random from a pool of 781 permanent staff members. The acquired data were analyzed using the multiple regression technique to ascertain the impact of independent variables, or the dimensions of corporate entrepreneurship, on the dependent variable, or organizational performance. The results showed that the dimensions of corporate entrepreneurship combined influence on organizational performance were substantial and favorable at 61.5 percent. Further analysis of the data revealed that the dimensions of risk-taking (0.660), pro-activeness (0.620), and innovation (0.577) all significantly and favorably affected organizational performance. According to the study’s findings, organizational performance at Cadbury Nigeria Plc is greatly impacted by the elements of corporate entrepreneurship—risk-taking, initiative, and innovation. Accordingly, the study suggested that the management of Cadbury Nigeria Plc, policymakers, and other interested parties promote intrapreneurship, provide tax incentives for R&D investments, and provide regulatory frameworks that are conducive to the creation of new products. The food and beverage industry is a dynamic one, and these activities taken together have the potential to stimulate innovation, improve competitiveness, and sustain long-term success.

Date: 2024
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