Investigating Determinants of Electric Vehicle Adoption: Malaysian Experience

Norazlin Abd Aziz, Nor Syamaliah Ngah, Azlina Mohd Hussain and Nor Suraya Aini
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Norazlin Abd Aziz: Fakulti Sains Pentadbiran & Pengajian Polisi, Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Seremban
Nor Syamaliah Ngah: Fakulti Sains Pentadbiran & Pengajian Polisi, Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Seremban
Azlina Mohd Hussain: Fakulti Undang-Undang, Universiti Teknologi MARA Cawangan Negeri Sembilan, Kampus Seremban
Nor Suraya Aini: Kolej Komuniti Hulu Terengganu

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 7, 614-625

Abstract: The Malaysian government has been actively encouraging and advocating for the adoption of electric vehicles among its citizens to address the challenges of high energy consumption and pollution. Embracing increased usage of electric vehicles is crucial in mitigating issues related to carbon emissions, reducing dependence on traditional fuels, and enhancing economic sustainability. Despite the growing variety of electronic vehicles (EVs), they still constitute a relatively small proportion of the overall vehicle market. Several barriers hinder car owners from embracing EVs, including travel needs, charging infrastructure, individual socioeconomic characteristics, attitudinal factors, and environmental concerns. In this study, the researchers employed the Theory of Planned Behavior (TPB) model to establish a framework for understanding the impact of purchase intentions on electric vehicles (EVs). The model incorporated consumer intention (CI), perceived value (PV), and innovation. A questionnaire was distributed to potential customers, resulting in 277 valid survey responses. Structural Equation Modelling (SEM) using Partial Least Squares (PLS) was employed to analyse the factors influencing EV purchase intent. The study revealed that none of the tested factors had a negative impact, with most factors significantly contributing to positive outcomes in consumers’ intent to purchase electric vehicles (EVs). The findings were discussed alongside policy recommendations and conclusions.

Date: 2024
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