The Effectiveness of Graphic Health Warnings on Cigarette Packs: Examining Smokers’ Attitudes Across Personal Demographics

Grace H. Lupao, Kristy Jane M. Labbuanan, Herson D. Acoba and Jayson P. Agravio
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Grace H. Lupao: College of Criminal Justice Education, Isabela State University Cauayan Campus
Kristy Jane M. Labbuanan: College of Criminal Justice Education, Isabela State University Cauayan Campus
Herson D. Acoba: College of Criminal Justice Education, Isabela State University Cauayan Campus
Jayson P. Agravio: College of Criminal Justice Education, Isabela State University Cauayan Campus

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 1077-1090

Abstract: Innovations in cigarette smoking prevention were internationally recognized by adding Graphic health (GHW) warnings on cigarette packs. This study determines the effect of GHW on smokers in various demographic profiles employing descriptive-correlation in data analysis. Survey questionnaires were distributed to 138 smokers as respondents. Findings show that the urge to smoke begins at most 20 years old during high school. The GHW affects the attitude towards smoking quitting which could be a potential first step towards quitting altogether. However, translating that thought into concrete action remains a challenge. The relevance of the graphics to the health consequences of smoking to be more convincing is highlighted. To effectively deter smoking, graphic health warnings on cigarette packs need to be both attention-grabbing and informative. Bright colors and a variety of shocking images will initially capture smokers’ attention, breaking through complacency. However, to maintain impact, these visuals and messages require regular updates to prevent habituation.

Date: 2024
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