Font Matters: Investigating the Typographical Components of Legibility

Suhaiza Hanim Suroya, George Edward Torrens and Simon T. Downs
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Suhaiza Hanim Suroya: College of Creative Arts, Universiti Teknologi MARA (UiTM) Kedah Branch, 08400 Merbok, Kedah, Malaysia School of Design & Creative Arts, Loughborough University, LE11 3TU Loughborough, United Kingdom
George Edward Torrens: School of Design & Creative Arts, Loughborough University, LE11 3TU Loughborough, United Kingdom
Simon T. Downs: School of Design & Creative Arts, Loughborough University, LE11 3TU Loughborough, United Kingdom

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 3368-3379

Abstract: In an increasingly digital world, effective communication is paramount, yet poor typographical choices can lead to miscommunication and reduced engagement. This study addresses the critical issue of legibility and readability in typography, aiming to analyze the key typographical factors that influence these aspects across various media. The research employs a comprehensive methodology that includes a literature review, observational studies, and experimental designs to assess the impact of typographical elements such as typeface, spacing, and layout characteristics on legibility. Participants from diverse demographics were engaged to evaluate different typographical settings in both print and digital formats, allowing for a thorough analysis of user experiences and preferences. The findings reveal that factors like font choice, font size, letter spacing, and contrast significantly impact legibility. Additionally, the study highlights the importance of accommodating reader characteristics, such as age and visual impairments, which further influence readability. The implications of this research are profound, as it underscores the necessity for universally accessible design standards that enhance communication effectiveness and user experience. By providing insights into optimizing typographical elements, this study contributes to the development of inclusive design principles that cater to a diverse audience. Ultimately, the research advocates for the integration of legibility studies into design practices, ensuring that content remains accessible, engaging, and effective for users of all ages and abilities. This work not only enriches the field of typography and design but also emphasizes the social responsibility of designers to create materials that facilitate clear communication in an interconnected world.

Date: 2024
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