Impact of the Theory of Planned Behaviour on university Students’ Commitment to Career Choice—The Case of Wuyi university

Yangwenzheng and Mohd Muslim Bin Md Zalli
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Yangwenzheng: Wuyi University, Wuyishan City, Fujian Province, China
Mohd Muslim Bin Md Zalli: Wuyi University, Wuyishan City, Fujian Province, China

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 3s, 2084-2088

Abstract: The purpose of this paper is to explore the influence of Theory of Planned Behavior (TPB) on university students’ career choice commitment and to conduct an empirical study using Wuyi University as an example. The study applies the theory to the field of university students‘ career choice in order to analyse how factors such as university students’ attitudes, perceived social pressures and their own abilities affect their career choice commitment.

Date: 2025
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