The Economic Impact of International Tourism on Small Businesses

Mohd Sufian Ab Kadir, Norashikin Adam, Afzan Sahilla Mohd Amir Hamzah and Nur Hazneem Suraya Idris
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Mohd Sufian Ab Kadir: Faculty of Business and Management, Universiti Teknologi MARA, Malaysia
Norashikin Adam: Faculty of Business and Management, Universiti Teknologi MARA, Malaysia
Afzan Sahilla Mohd Amir Hamzah: Faculty of Business and Management, Universiti Teknologi MARA, Malaysia
Nur Hazneem Suraya Idris: Faculty of Business and Management, Universiti Teknologi MARA, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 6244-6251

Abstract: International tourism plays a crucial role in shaping the economic landscape of small businesses. This paper explores how the influx of foreign travelers contributes to the growth and sustainability of small enterprises in various sectors, including hospitality, retail, and services. It examines both the positive effects, such as increased revenue and job creation, and the challenges, including market dependency and seasonal fluctuations. The study utilizes case studies and statistical data to provide a comprehensive analysis of international tourism’s economic influence on small businesses. The findings aim to provide insights into strategies for resilience and sustainability in tourism-driven economies.

Date: 2025
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