Local Food Delicacy Preferences and Consumers’ Delight

Jose Mari Sale and D.m Conrado S. Lombrio
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Jose Mari Sale: Eastern Samar State University-Guian Campus
D.m Conrado S. Lombrio: Eastern Samar State University-Guian Campus

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 774-786

Abstract: This study explored the relationship between local food delicacy preferences and consumer delight in Biliran Province, Philippines. Using a descriptive correlational research design, the study aimed to understand the factors influencing consumer satisfaction and their preferences for local delicacies. Data were collected from 100 respondents through a structured questionnaire, and statistical methods such as Pearson correlation were used for analysis. The findings revealed that consumer preferences for Biliran delicacies are strongly influenced by factors such as taste, texture, appearance, cultural significance, and price. Consumers expressed high levels of delight, particularly when exposed to the cultural narratives behind the food, with service quality and perceived value further enhancing their dining experiences. A moderate positive correlation was found between consumer preferences and consumer delight (r = 0.525), indicating that higher preferences for Biliran delicacies lead to greater levels of satisfaction. The study concluded that local food businesses in Biliran should focus on enhancing the authenticity of their dishes, improving service quality, and maintaining good value for money to maximize consumer delight. These factors are essential in strengthening both consumer preferences and satisfaction, contributing to the long-term success of the local food industry.

Date: 2025
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