Cultural Influences on Help-Seeking Behaviour for Alcoholism Treatment among Kenyan Women: A Cross-Cultural Analysis of Luo and Luhya Women

Chibundu Onyemachi Onyesoh, Maud Mulwa and Dr. Caroline Ayuya Muaka
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Chibundu Onyemachi Onyesoh: PhD Candidate/Student – Daystar University Kenya
Maud Mulwa: PhD Candidate/Student – Daystar University Kenya
Dr. Caroline Ayuya Muaka: Directorate of Research, Innovation, Commercialization and Entrepreneurship (DRICE) Daystar University Kenya

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 5, 2707-2734

Abstract: Help-seeking for alcoholism treatment among women in Kenya is shaped by complex interactions between cultural norms, gender roles, and structural barriers. Grounded in the Health Belief Model (perceived barriers and benefits), Theory of Planned Behavior (subjective norms), Social Cognitive Theory (social learning and self-efficacy), and Hofstede’s Cultural Dimensions (collectivism and power distance), this cross-sectional survey examined 250 Luo and Luhya women from rehabilitation centers, community clinics, faith-based counselling sites, and support groups across Western Kenya (Kakamega, Bungoma, Vihiga, Busia) and Lake Victoria counties (Kisumu, Siaya, Homa Bay, Migori). Data collection employed the General Help-Seeking Questionnaire, AUDIT, MSPSS, and Brief COPE Inventory, and analysis used descriptive statistics, Pearson correlation, multiple regression, and independent-samples t-tests in SPSS. Although cultural beliefs (β = –0.049, p = .516) and societal norms (β = –0.019, p = .858) did not predict help-seeking or treatment attitudes, perceived barriers and facilitators showed a moderate effect on treatment likelihood (r = .356, p

Date: 2025
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