Engaging Gen Z: Exploring TikTok’s Role in Teaching Fiqh Muamalat among Students

Ismah Osman, Norhasimah Shaharuddin, Roslina Hj Mohamad Shafi, Mohd Rahim Khamis, Nur Afizah Muhamad Ariffin and Hasni Abdullah
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Ismah Osman: Faculty of Business and Management, University Technology MARA, Puncak Alam Campus, 42300 Bandar Puncak Alam, Selangor, Malaysia
Norhasimah Shaharuddin: Faculty of Business and Management, University Technology MARA, Puncak Alam Campus, 42300 Bandar Puncak Alam, Selangor, Malaysia
Roslina Hj Mohamad Shafi: Faculty of Business and Management, University Technology MARA, Puncak Alam Campus, 42300 Bandar Puncak Alam, Selangor, Malaysia
Mohd Rahim Khamis: Faculty of Business and Management, University Technology MARA, Puncak Alam Campus, 42300 Bandar Puncak Alam, Selangor, Malaysia
Nur Afizah Muhamad Ariffin: Faculty of Business and Management, University Technology MARA, Puncak Alam Campus, 42300 Bandar Puncak Alam, Selangor, Malaysia
Hasni Abdullah: Faculty of Business and Management, University Technology MARA, Puncak Alam Campus, 42300 Bandar Puncak Alam, Selangor, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 6, 1461-1473

Abstract: The growing trend of short-form video platforms has fundamentally transformed the digital content consumption landscape, especially for younger generations. TikTok has emerged as a leading social media platform that profoundly influences information dissemination and adoption. This research explores the potential utilization of TikTok as an innovative learning platform for Fiqh Muamalat education, which is a field in Islamic Law, concerning business and commercial transactions. Indeed, online platforms for Islamic education have immense potential to enhance learner interest and comprehension. This study uses survey research and student responses from courses in the Islamic banking program to analyze the potential of short, visually engaging movies to elucidate higher-level fiqh concepts, promote better knowledge retention, and stimulate greater interest in Islamic business transactions. The findings suggest that TikTok has the potential to be an effective medium of Fiqh Muamalat learning, particularly if it is designed with educational intent, context, and correct religious principles. The study identifies critical success factors and potential limiting factors associated with the use of TikTok as a formal or complementary learning method.

Date: 2025
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