Behind the Frame: Family Representations in Metro Manila Film Festival Posters

John Rhay T. Comeda, Francis Kenneth Canono, Harry Dwight Jim L. Padar, Nick Louis A. Piloy, Gian V. Zamudio, Karl Cedrick T. Sumampong, Mier Mckyle M. Ichon and Precy L. Resuento
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John Rhay T. Comeda: Faculty Researcher, University of the Immaculate Conception
Francis Kenneth Canono: Faculty Researcher, University of the Immaculate Conception
Harry Dwight Jim L. Padar: Faculty Researcher, University of the Immaculate Conception
Nick Louis A. Piloy: Faculty Researcher, University of the Immaculate Conception
Gian V. Zamudio: Faculty Researcher, University of the Immaculate Conception
Karl Cedrick T. Sumampong: Faculty Researcher, University of the Immaculate Conception
Mier Mckyle M. Ichon: Faculty Researcher, University of the Immaculate Conception
Precy L. Resuento: Faculty Researcher, University of the Immaculate Conception

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 6, 2967-2982

Abstract: Media significantly influences public perceptions of family structures, especially in the Philippines, where traditional family values are well-established in both religious and cultural beliefs. The Metro Manila Film Festival (MMFF) posters serve as a visual representation of these values, yet they also introduce various portrayals of family, raising questions about inclusivity and societal expectations. This study examines how MMFF posters describe families and explores the perspectives of religious individuals and married couples on these portrayals. It seeks to contribute to media policies that advocate for respectful and accurate family representations, recognize marginalized family structures, and challenge norms that may exclude non-traditional families. This study employs a descriptive-qualitative research design, utilizing in-depth interviews and poster analysis with selected participants through a purposeful sampling technique. Thematic analysis was conducted to identify recurring themes related to family values, media influence, and societal expectations. Findings reveal that participants mainly uphold traditional family definitions, emphasizing unity, morality, and strong parental roles. While some appreciated the artistic portrayal of families. The study highlights the need for balanced media representation that respects cultural diversity and values while promoting inclusivity. Based on the findings, the study recommends promoting an open family discussion, guiding religious institutions toward more inclusive perspectives, and encouraging filmmakers and policymakers to craft new films and policies that reflect the diversity of family dynamics. Future research should further investigate how media, religious beliefs, and structures collectively shape evolving perceptions of family life.

Date: 2025
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